The Google Ads You Knew Is Gone! Here's What Replaced It. From AI Max and Performance Max 2.0 to Gemini-powered bidding, here's every major change and what you actually need to do about it. If you haven't been closely tracking Google Ads over the past 18 months, prepare for a significant shock. The platform has undergone a structural transformation from a manually-controlled keyword-bidding system into an AI-orchestrated advertising machine powered by Google's Gemini model