When someone searches 'digital marketing agency near me' or 'SEO company Miami,' 'best burgers near me' or best pizza near me', Google displays a map with three local business listings before any organic results. This is the Local Pack, and it captures between 30-50% of all clicks on the search results page, often more than the paid ads above it. For local businesses, appearing in those three spots is transformative and key to dominate Google Maps local search.